Shop Cadillac. Anywhere.

Client: Cadillac Live North America

Scope: Campaign, branding, design, social, retail print, website

We created Cadillac Live, an innovative car shopping service that connects customers with a product expert for a live, one-on-one digital tour. The next step was to launch the campaign to introduce it to the world.

01 Approach

With Cadillac Live, a product expert can give you a live video tour of any car, right from the comfort of your couch, gym, cottage – basically from anywhere. It's so immersive, it feels like you're there. Our launch campaign brought that feeling to life.

Billboard advertising Cadillac showroom with a modern showroom interior featuring a white lounge chair, large windows, and city skyline at night with lit buildings and CN Tower.

‘Kitchen’

TVC: 30s, 15s

Large outdoor billboard advertising Cadillac showroom with a mountain lake landscape, two lounge chairs, and blue sky. To the right, two smartphones display an interior bedroom and an outdoor bench, all promoting Cadillac's online showroom cadillac.live.

‘Gym’

TVC: 30s, 15s

‘Office’

TVC: 30s, 15s

• 16.6 million campaign impressions

• 20% of people booked a test drive after a Cadillac Live call

• 12 mins average time spent shopping Cadillac

Results