Client: Leon’s

Scope: Campaign, branding, design, social, retail print, website

Price(d)less.

Inflation is up and people are feeling the pinch. We crafted a national campaign and refreshed a design system to reframe the conversation around great style for a low price.

01 Approach

For the 5th year in a row, we brought back the Effie award winning hipster-super-duo Todd & Margo to tackle a tough market head-on. Their mantra — Leon’s has priceless style, priced less — or ‘price(d)less’ as T&M like to say to their confused neighbours.

The campaign reassured people that they can still rely on Leon’s to deliver high-quality furnishings at a reasonable price. Using textbook Todd and Margo wordplay, we came up with some classic comedy banter that even our mom’s could appreciate.

Two people sitting on a modern gray sofa against a white background with yellow abstract shapes. The woman on the left wears an orange jumpsuit, patterned high-heeled boots, and glasses, with her hand raised in a gesture. The man on the right wears a floral shirt, brown pants, black crocs, glasses, and a hat, with his arms crossed.

02 Price(d)less.

TVC: 30s, 15s

03 Design system

04 “Skip Button”

PAID SOCIAL: 15s

Three smartphones displaying Instagram posts with furniture and home decor from Leon's, a furniture store, on a yellow and white background.

“In brand surveys we rank higher than some companies who spend two-to-three times more advertising their brands.”

— Graeme Leon

Woman with glasses and brown hair wearing a cream turtleneck and headband, smiling and pointing at man with glasses and a beard, wearing a Hawaiian shirt and navy beanie, sitting on a couch with a yellow and white abstract background.
Multiple smartphone screens displaying furniture advertisements, featuring sofas, chairs, lamps, and model people posing with furniture in a modern home setting, with a yellow and white color scheme.
A happy couple and a cat sitting on a gray couch, all wearing yellow clothes. The woman has glasses and a headband, the man has glasses and a yellow beanie, and the woman is petting a Siamese cat with blue eyes.

05 Some Price(d)less AI fun

Three laptops displaying online furniture store with yellow, black, and white theme, showcasing various furniture items and prices.

“What's up with Todd and Margo? Canadian retail heavyweight Leon’s finds that consumers just can’t get enough of them— or their hairless cat.”

— Furniture Today

  • 20% increased web traffic with target audience

  • 10% increase in brand perception around contemporary style offerings

  • Effie award for Creative Effectiveness over 5 years

Results